Marketing messages for post-pandemic destination recovery : a Delphi study
Shweta Singh, Annmarie Nicely, Jonathon Day, Liping A. Cai
| Year of publication: |
2022
|
|---|---|
| Authors: | Singh, Shweta ; Nicely, Annmarie ; Day, Jonathon ; Cai, Liping A. |
| Published in: |
Journal of destination marketing & management. - Amsterdam : Elsevier, ISSN 2212-571X, ZDB-ID 3073470-8. - Vol. 23.2022, p. 1-13
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| Subject: | COVID-19 | Crisis communication | Destination marketing | Post-pandemic destination recovery | Post-pandemic marketing communications | Tourismusmarketing | Tourism marketing | Coronavirus | Destinationsmanagement | Destination management | Epidemie | Epidemic | Krisenmanagement | Crisis management | Tourismuswirtschaft | Tourism industry | Tourismusregion | Tourism destination | Kommunikation | Communication | Marketingmanagement | Marketing management |