Marketing metrics : a meta-synthesis
Shigufta Hena Uzma
| Year of publication: |
2018
|
|---|---|
| Authors: | Uzma, Shigufta Hena |
| Published in: |
International journal of business excellence. - Genève : Inderscience Enterprises Ltd., ISSN 1756-0047, ZDB-ID 2458823-4. - Vol. 14.2018, 2, p. 153-179
|
| Subject: | brand equity | customer equity | financial metrics | marketing metrics | firm value | shareholder value | Shareholder Value | Shareholder value | Betriebliche Kennzahl | Financial ratio | Marketing | Kundenwert | Customer value | Unternehmenswert | Firm value | Performance-Messung | Performance measurement | Markenimage | Brand image | Marketingmanagement | Marketing management | Markenführung | Brand management | Unternehmensbewertung | Firm valuation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011954099