Marketing metrics in action : creating a performance-driven marketing organization
Laura Patterson
| Year of publication: |
2009
|
|---|---|
| Authors: | Patterson, Laura |
| Publisher: |
Chicago, Ill. : Racom Communications |
| Subject: | Marketing | Rechnungswesen | Accounting | Strategisches Management | Strategic management | Performance-Messung | Performance measurement | Betriebliche Kennzahl | Financial ratio |
| Description of contents: | Table of Contents [gbv.de] ; Description [loc.gov] |
| Extent: | 161 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 1-933199-15-6 ; 978-1-933199-15-3 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003802930