Marketing Metrics Use in a Transition Economy: The Case of Vietnam
Year of publication: |
2008
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Authors: | Farley, John ; Hoenig, Scott ; Lehmann, Donald ; Nguyen, Hoang |
Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 10346193. - Vol. 21.2008, 3, p. 179-190
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