Marketing mit Multimedia : Grundlagen, Anwendungen und Management einer neuen Technologie im Marketing
Günter Silberer (Hrsg.)
| Year of publication: |
1995
|
|---|---|
| Other Persons: | Silberer, Günter (ed.) |
| Publisher: |
Stuttgart : Schäffer-Pöschel |
| Subject: | Marketing | IT-gestütztes Marketing | Computer-assisted marketing | Verkauf | Selling | Theorie | Theory | Deutschland | Germany | Multimedia |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 343 S. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors |
| Language: | German |
| Notes: | Enth. 12 Beitr. |
| ISBN: | 3-7910-0854-4 |
| Classification: | Marketing ; Multimedia |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000423101