Marketing mix decisions of traditionally internationalized firms vs born internationals
Year of publication: |
2017
|
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Authors: | Larimo, Jorma ; Kontkanen, Minnie |
Published in: |
Motivating SMEs to cooperate and internationalize : a dynamic perspective. - New York : Routledge, ISBN 978-1-138-22057-7. - 2017, p. 225-244
|
Subject: | KMU | SME | Globalisierung | Globalization | Internationales Marketing | International marketing |
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