Marketing mix standardization in multinational corporations : a review of the evidence
Year of publication: |
2007
|
---|---|
Authors: | Birnik, Andreas ; Bowman, Cliff |
Published in: |
International journal of management reviews : IJMR. - Oxford : Blackwell Publ., ISSN 1460-8545, ZDB-ID 1484131-9. - Vol. 9.2007, 4, p. 303-324
|
Subject: | Multinationales Unternehmen | Transnational corporation | Marketingmanagement | Marketing management | Internationales Marketing | International marketing | Standardisierung | Standardization |
-
International marketing adaption versus standardisation of multinational companies
Vrontis, Demetris, (2009)
-
Internationales Produkt-Design
Böhm, Bettina, (1998)
-
Rao-Nicholson, Rekha, (2017)
- More ...
-
Cross-border integration in the multinational corporation: The subsidiary management perspective
Birnik, Andreas, (2007)
-
Reorienting the business school agenda : the case for relevance, rigor, and righteousness
Birnik, Andreas, (2008)
-
Developing actionable strategy
Birnik, Andreas, (2008)
- More ...