Marketing of competence-based solutions to buyers in exploratory relationships: Perspective of OEM suppliers
| Year of publication: |
2011
|
|---|---|
| Authors: | Li, Ling-yee |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 40.2011, 7, p. 1206-1214
|