Marketing of competence: Exploring the resource-based content of value-for-customers through a case study analysis
| Year of publication: |
2007
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|---|---|
| Authors: | Zerbini, Fabrizio ; Golfetto, Francesca ; Gibbert, Michael |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 36.2007, 6, p. 784-798
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