Marketing of higher education institutes through the creation of positive learning experiences : analyzing the role of teachers' caring behaviors
Monica Khanna, Isaac Jacob and Anjali Chopra
| Year of publication: |
2024
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|---|---|
| Authors: | Khanna, Monica ; Jacob, Isaac ; Chopra, Anjali |
| Published in: |
Journal of marketing for higher education. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7144, ZDB-ID 2095943-6. - Vol. 34.2024, 1, p. 116-135
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| Subject: | Caring behaviors | millennial students | nurturing | positive learning experiences | relationship marketing | student-teacher relationships | Lehrkräfte | Teaching profession | Beziehungsmarketing | Relationship marketing | Studierende | Students | Hochschule | Higher education institution | Dienstleistungsqualität | Service quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08841241.2021.1966158 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014566950