Marketing of specialised products and services to consumers with disabilities : exploring the role of advertising, country-of-origin, and e-commerce
Thomas Aichner and Abdel Monim Shaltoni
| Year of publication: |
May 2018
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|---|---|
| Authors: | Aichner, Thomas ; Shaltoni, Abdel Monim |
| Published in: |
The international review of retail, distribution and consumer research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0959-3969, ZDB-ID 1098588-8. - Vol. 28.2018, 2, p. 115-136
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| Subject: | Consumers with disabilities (CwD) | advertising | country of origin | e-commerce | exploratory research | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Behinderte | Disabled persons | Werbung | Advertising | Herkunftsbezeichnung | Designation of origin | Online-Handel | Online retailing | Ursprungsregeln | Rules of origin | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/09593969.2017.1364658 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011884079