Marketing of works as a source of the new hybrid offerings in widened marketing of goods, works and services
Sergiy Eugene Pogodayev
| Year of publication: |
2013
|
|---|---|
| Authors: | Pogodayev, Sergiy Eugene |
| Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 28.2013, 8, p. 638-648
|
| Subject: | Marketing of goods | Works and services | Marketing of works | Particular and general hybrid offerings | Güter | Goods | Marketing | Dienstleistung | Services |