Marketing Orientation and Company Performance: Industrial vs. Consumer Goods Companies
Year of publication: |
1997
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Authors: | Avlonitis, George J. ; Gounaris, Spiros P. |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 26.1997, 5, p. 385-402
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