Marketing orientation, strategic orientation and their synergistic impact on business performance : a case of SMEs in emerging context (India)

Hardeep Chahal, R.C. Dangwal, Swati Raina

Year of publication:	2015
Authors:	Chahal, Hardeep ; Dangwal, Ramesh Chandra ; Raina, Swati
Published in:	Journal of research in marketing and entrepreneurship : JRME. - Bingley : Emerald, ISSN 1471-5201, ZDB-ID 2516633-5. - Vol. 18.2016, 1, p. 27-52
Subject:	Business performance \| Employee performance \| Strategic orientation \| Entrepreneurial qualification \| Marketing orientation \| KMU \| SME \| Unternehmenserfolg \| Firm performance \| Indien \| India \| Marketingmanagement \| Marketing management \| Strategisches Management \| Strategic management \| Entrepreneurship \| Entrepreneurship approach

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