Marketing performance measurement systems : does comprehensiveness really improve performance?
Christian Homburg, Martin Artz, & Jan Wieseke
| Year of publication: |
2012
|
|---|---|
| Authors: | Homburg, Christian ; Artz, Martin ; Wieseke, Jan |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 76.2012, 3, p. 56-77
|
| Subject: | marketing performance measurement system | comprehensive performance measurement | nonfinancial performance measures | balanced scorecard | marketing control | Performance-Messung | Performance measurement | Balanced Scorecard | Balanced scorecard | Betriebliche Kennzahl | Financial ratio | Performance-Management | Performance management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009778039