Marketing performance of service firms : recognizing market sensing capability and customer interaction orientation
Collins Kankam-Kwarteng, Appiah Sarpong, Ofosu Amofah & Stephen Acheampong
| Year of publication: |
2021
|
|---|---|
| Authors: | Kankam-Kwarteng, Collins ; Sarpong, Appiah ; Amofah, Ofosu ; Acheampong, Stephen |
| Published in: |
Journal of Tourism, Heritage & Services Marketing : JTHSM. - Thessaloniki : [Verlag nicht ermittelbar], ISSN 2529-1947, ZDB-ID 2889493-5. - Vol. 7.2021, 2, p. 38-48
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| Subject: | Marketing performance | service firms | market sensing | interaction orientation | Dienstleistungssektor | Service industry | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing | Unternehmenserfolg | Firm performance | Marketing |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.5281/zenodo.5548486 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012795081