MARKETING POTENTIAL EVALUATION AT THE ANALYTICAL STAGE OF MARKETING AUDIT OF AN ENTERPRISE

In the article the sequence of analytical stage of marketing audit by means of marketing potential evaluation is considered, the qualitative characteristics and indicators of marketing potential evaluation are determined.

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Year of publication:	2011
Authors:	FAYZULAUEVA K.A.
Published in:	ВІСНИК ЕКОНОМІКИ ТРАНСПОРТУ І ПРОМИСЛОВОСТІ. - CyberLeninka. - 2011, 3, p. 289-292
Publisher:	CyberLeninka Украинская государственная академия железнодорожного транспорта
Subject:	МАРКЕТИНГОВИЙ АУДИТ \| МАРКЕТИНГОВИЙ ПОТЕНЦіАЛ \| MARKETING AUDIT \| MARKETING POTENTIAL

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Type of publication:	Article
Source:	RePEc - Research Papers in Economics

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