Marketing power and CMO power: could market orientation break the link? An exploratory case study
| Year of publication: |
2009
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|---|---|
| Authors: | Lamberti, Lucio ; Noci, Giuliano |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 12797947. - Vol. 17.2009, 5, p. 327-344
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