Marketing process adaptation: antecedent afactors and new product performance implications in export markets
David A. Griffith; Hannah S. Lee; Chang Seob Yeo and Roger Calantone
| Year of publication: |
2014
|
|---|---|
| Authors: | Griffith, David A. ; Lee, Hannah S. ; Yeo, Chang Seob ; Calantone, Roger J. |
| Published in: |
International marketing review. - Bingley : Emerald Publishing Limited, ISSN 0265-1335, ZDB-ID 859767-4. - Vol. 31.2014, 3, p. 308-334
|
| Subject: | Standardization | Global marketing | Relationsjip marketing | Export | Internationales Marketing | International marketing | Produktentwicklung | New product development | Standardisierung | Internationaler Markt | International market |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010375154