Marketing/R&D integration in the pharmaceutical industry
Markus C. Becker, Morten Lillemark
| Year of publication: |
2006
|
|---|---|
| Authors: | Becker, Markus C. ; Lillemark, Morten |
| Published in: |
Research policy : policy, management and economic studies of science, technology and innovation. - Amsterdam [u.a.] : Elsevier, ISSN 0048-7333, ZDB-ID 121149-3. - Vol. 35.2006, 1, p. 105-120
|
| Subject: | Marketing | Industrieforschung | Industrial research | Innovationsmanagement | Innovation management | Pharmaindustrie | Pharmaceutical industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003283897