Marketing reform : a meta-analytic, best practice framework for using marketing metrics effectively
John U. Farley and Praveen K. Kopalle
| Year of publication: |
2006
|
|---|---|
| Authors: | Farley, John U. ; Kopalle, Praveen K. |
| Published in: |
Does marketing need reform? : fresh perspectives on the future. - Armonk, N.Y. [u.a.] : Sharpe, ISBN 0-7656-1698-X. - 2006, p. 312-316
|
| Subject: | Marketing | Meta-Analyse | Meta-analysis | Performance-Messung | Performance measurement | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003430359