Marketing renaissance : how research in emerging markets advances marketing science and practice
Year of publication: |
2009
|
---|---|
Authors: | Burgess, Steven Michael ; Steenkamp, Jan-Benedict E. M. |
Published in: |
Developmental challenges in marketing research. - London [u.a.] : Routledge, ISBN 0-415-44916-2. - 2009, p. 177-219
|
Subject: | Schwellenländer | Emerging economies | Marketing |
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