Marketing research and information systems : text and cases
Robert D. Buzzell ; Donald F. Cox. With the assistance of Rex V. Brown
| Year of publication: |
1969
|
|---|---|
| Other Persons: | Buzzell, Robert D. (contributor) ; Cox, Donald F. (contributor) ; Brown, Rex V. (contributor) |
| Publisher: |
New York [u.a.] : McGraw-Hill |
| Extent: | XII, 788 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-07-009475-6 |
| Source: |
Persistent link: https://www.econbiz.de/10004170036