Marketing research for small business : an efficient and effective functional approach

David J. Smith and Barbara A. VanderWerf (Faculty, Rinker School of Business, Palm Beach Atlantic University, West Palm Beach, FL)

Why marketing research? -- Common misunderstandings -- The research agenda -- Using the functional approach -- Working first with what you have -- Collecting information -- Basic surveys -- Leveraging social media -- Working with results -- Statistics primer -- Making it count

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Year of publication:	[2018]
Authors:	Smith, David J. ; VanderWerf, Barbara A.
Publisher:	New York : Nova Science Publishers
Subject:	Marktforschung \| Market research \| KMU \| SME \| USA \| United States
Description of contents:	Table of Contents [gbv.de]

Extent:	x, 221 Seiten Illustrationen
Series:	Marketing and operations management research
Type of publication:	Book / Working Paper
Language:	English
Notes:	Includes index
ISBN:	978-1-5361-4042-2 ; 978-1-5361-4044-6
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10011908141