Marketing's lateral influence strategies and new product team comprehension in high-tech companies: A cross-national investigation
| Year of publication: |
2008
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|---|---|
| Authors: | Atuahene-Gima, Kwaku ; De Luca, Luigi M. |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 37.2008, 6, p. 664-676
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