Marketing's reputation and influence in the firm
Year of publication: |
2012
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Authors: | Merlo, Omar ; Lukas, Bryan A. ; Whitwell, Gregory J. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 65.2012, 3, p. 446-453
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