Marketing strategies and customer satisfaction : a study on the higher education institutions in Johor
Year of publication: |
2022
|
---|---|
Authors: | Fong, Sook-Fun ; Loh, Rui-Ying ; Choi Sang Long |
Published in: |
Business and Economic Research : BER. - Las Vegas, Nev. : Macrothink Institute, ISSN 2162-4860, ZDB-ID 2640826-0. - Vol. 12.2022, 2, p. 61-83
|
Subject: | Marketing strategies | Packaging | Relationship marketing | Price | Brand image,Customer satisfaction | Institute of higher learning | Johor | Kundenzufriedenheit | Customer satisfaction | Marketingmanagement | Marketing management | Hochschule | Higher education institution | Beziehungsmarketing | Markenführung | Brand management | Markenimage | Brand image |
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