Marketing strategies and export performance of fresh produce firms in Kenya
Year of publication: |
2021
|
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Authors: | Njonjo, Anne ; Njeru, Winnie ; Kibera, Francis N. ; Owino, Joseph |
Published in: |
Journal of marketing and consumer behaviour in emerging markets. - Warszawa : Wydawnictwo Naukowe Wydziału Zarządzania Uniwersytetu Warszawskiego, ISSN 2449-6634, ZDB-ID 2925409-7. - 2021, 2/13, p. 37-56
|
Subject: | marketing strategies | export performance | marketing mix | exports | Marketingmanagement | Marketing management | Export | Internationales Marketing | International marketing | Kenia | Kenya | Exportwirtschaft | Export sector |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.7172/2449-6634.jmcbem.2021.2.3 [DOI] |
Classification: | M30 - Marketing and Advertising. General ; M31 - Marketing ; N57 - Africa; Oceania ; N77 - Africa; Oceania |
Source: | ECONIS - Online Catalogue of the ZBW |
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