Marketing strategies for higher education institutions : technological considerations and practices

Purnendu Tripathi and Siran Mukerji, editors

"Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices provides different aspects of marketing management and technological innovations in all parts of education, including K-12, non-formal, and distance education"--Provided by publisher.

Year of publication:	2013
Other Persons:	Tripathi, Purnendu (contributor) ; Mukerji, Siran (contributor)
Institutions:	IGI Global (contributor)
Publisher:	Hershey, Pa : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA)
Subject:	Hochschule \| Higher education institution \| Marketingmanagement \| Marketing management

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