Marketing Strategies for Mature Products in a Rapidly Developing Country: A Contingency Approach
| Year of publication: |
1993
|
|---|---|
| Authors: | Lee, Moonkyu ; Lee, In-Ku ; Ulgado, Francis M. |
| Published in: |
International marketing review. - Bradford : Emerald, ISSN 0265-1335, ZDB-ID 8597674. - Vol. 10.1993, 5, p. 56
|