Marketing strategies of fishery products for supermarkets and farmers' markets in Taiwan
Year of publication: |
2011
|
---|---|
Authors: | Lee, Tzong-ru Jiun-shen ; Liao, Yuan-chun ; Li, Jan-mou |
Published in: |
Journal of food products marketing. - Binghamton, NY : Food Products Pr., ISSN 1045-4446, ZDB-ID 1132941-5. - Vol. 17.2011, 4, p. 420-440
|
Subject: | Fischereiprodukt | Fishery product | Marketingmanagement | Marketing management | Lebensmitteleinzelhandel | Food retailing | Ambulanter Handel | Itinerant trade | Konsumentenverhalten | Consumer behaviour | Taiwan |
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