Marketing strategies that make entrepreneurial firms recession-resistant
Year of publication: |
1997
|
---|---|
Authors: | Pearce, John A. |
Other Persons: | Michael, Steven C. (contributor) |
Published in: |
Journal of business venturing. - New York, NY : Elsevier Science Publ., ISSN 0883-9026, ZDB-ID 633944-X. - Vol. 12.1997, 4, p. 301-314
|
Subject: | Marketingmanagement | Marketing management | Konjunktur | Business cycle | Hochtechnologie | High technology | USA | United States | 1990-1991 |
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