Marketing strategy and marketing performance measurement system : exploring the relationship
Lucio Lamberti; Giuliano Noci
| Year of publication: |
2010
|
|---|---|
| Authors: | Lamberti, Lucio ; Noci, Giuliano |
| Published in: |
European management journal. - Amsterdam : Elsevier, ISSN 0263-2373, ZDB-ID 859497-1. - Vol. 28.2010, 2, p. 139-152
|
| Subject: | Marketingmanagement | Marketing management | Performance-Messung | Performance measurement | Organisatorischer Wandel | Organizational change | Qualitative Methode | Qualitative method | Italien | Italy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003960920