Marketing strategy and marketing performance measurement system: Exploring the relationship
| Year of publication: |
2010
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|---|---|
| Authors: | Finnegan, David J. ; Currie, Wendy L. |
| Published in: |
European management journal : publ. twice a year for the Scottish Business School. - Oxford [u.a.] : Pergamon, Elsevier Science, ISSN 0263-2373, ZDB-ID 8594971. - Vol. 28.2010, 2, p. 139-153
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