Marketing strategy and the Internet : an organizing framework
P. Rajan Varadarajan and Manjit S. Yadav
| Year of publication: |
2008
|
|---|---|
| Authors: | Varadarajan, P. Rajan ; Yadav, Manjit S. |
| Published in: |
Major theoretical debates and contemporary issues in marketing theory. - Los Angeles, Calif. [u.a.] : SAGE. - 2008, p. 316-343
|
| Subject: | Electronic Commerce | E-commerce | Marketingmanagement | Marketing management | Wettbewerbsstrategie | Competitive strategy |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Reprint |
| Language: | English |
| Notes: | Aus : Journal of the academy of marketing science ; 30 (2002), 4, pp. 296 - 312 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003611103