Marketing strategy : from the origin of the concept to the develoment of a conceptual framework
Eric H. Shaw
| Year of publication: |
2012
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|---|---|
| Authors: | Shaw, Eric H. |
| Published in: |
Journal of historical research in marketing. - Bingley [u.a.] : Emerald, ISSN 1755-750X, ZDB-ID 24739613. - Vol. 4.2012, 1, p. 30-55
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009890183