Marketing strategy of internet-banking service based on perceptions of service quality in Vietnam

Chih-Chin Liang, Ngoc Ly Nguyen

Year of publication:	September 2018
Authors:	Liang, Chih-Chin ; Nguyen, Ngoc Ly
Published in:	Electronic commerce research. - Dordrecht : Springer Science + Business Media Inc., ISSN 1389-5753, ZDB-ID 2106016-2. - Vol. 18.2018, 3, p. 629-646
Subject:	Internet-banking services \| Clustering analysis \| Service quality \| Dienstleistungsqualität \| Vietnam \| Viet Nam \| Clusteranalyse \| Cluster analysis \| Kundenzufriedenheit \| Customer satisfaction \| Dienstleistungssektor \| Service industry \| Dienstleistung \| Services \| Marketingmanagement \| Marketing management

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