Marketing techniques for financial inclusion and development

Dhiraj Jain and Adya Sharma, editors.

"This book fills the gap as to how better could the financial inclusion initiatives be marketed so that better financial participation could be achieved. It explores how banks across developing countries have been mandated to adopt financial inclusion activities which have used their significant and scarce resources thereby effecting their profitability"--

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Year of publication:	2018
Other Persons:	Jain, Dhiraj (ed.) ; Sharma, Adya (ed.)
Publisher:	Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global
Subject:	Finanzielle Inklusion \| Financial inclusion \| Entwicklungsländer \| Developing countries \| Entwicklung \| Economic development

Extent:	1 Online-Ressource(23 PDFs (xx, 311 pages))
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-1-5225-4036-6 ; 978-1-5225-4035-9
Other identifiers:	10.4018/978-1-5225-4035-9 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012393365