Marketing : the basics
| Year of publication: |
2026 ; Third edition /
|
|---|---|
| Authors: | Moore, Karl ; Pareek, Niketh ; Parent, Marie ; Furuya, Misako |
| Publisher: |
London : Routledge, |
| Subject: | Marketing |
| Extent: | 1 online resource (292 pages) illustrations (black and white). |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-040-62172-1 ; 1-040-62172-4 ; 978-1-003-65602-9 ; 1-003-65602-1 ; 1-040-56133-0 ; 978-1-040-56133-1 |
| Other identifiers: | 10.4324/9781003656029 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015634291