Marketing the political product
Year of publication: |
2008
|
---|---|
Authors: | Reid, David McHardy |
Published in: |
Nonprofit marketing : sectoral applications. - Los Angeles [u.a.] : Sage. - 2008, p. 236-250
|
Subject: | Nonprofit-Marketing | Nonprofit marketing | Politiker | Politicians | Wahlkampf | Electoral campaign | Entscheidung | Decision | Wahlverhalten | Voting behaviour |
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