MARKETING THEORY - Help advertising evolve: Clone consumer thought-patterns - Marry computer-simulated evolution to researched brand associations: Result - A flexible tool for ad development
| Year of publication: |
1999
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|---|---|
| Authors: | Marsden, Paul ; Bollen, Johann |
| Published in: |
ADMAP : for decisionmakers in advertising, marketing, media, planning & research. - London : Reed Publ. Serv., ISSN 0001-8295, ZDB-ID 10488297. - Vol. 34.1999, 3, p. 37-39
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