Marketing theory
Lisa O'Malley and Maria Lichrou
| Year of publication: |
2016
|
|---|---|
| Authors: | O'Malley, Lisa ; Lichrou, Maria |
| Published in: |
The marketing book. - London and New York : Routledge, ISBN 0-415-70377-8. - 2016, p. 37-52
|
| Subject: | Marketingtheorie | Marketing theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011471627