Marketing through search optimization : how people search and how to be found on the Web

Alex Michael and Ben Salter

ch. 1. Introduction to search engine optimization -- ch. 2. How people search -- ch. 3. Linking strategies and free listings -- ch. 4. Web crawlers and directories -- ch. 5. Traffic and keyword tracking -- ch. 6. The mobile Internet -- ch. 7. Page design and page architecture -- ch. 8. Building an effective WAP site -- ch. 9. Pay per click -- ch. 10. Pay-per-click strategies.

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Year of publication:	2008 ; Second edition.
Authors:	Michael, Alex.
Other Persons:	Salter, Ben (contributor)
Publisher:	Oxford : Elsevier,
Subject:	Suchtheorie \| Search theory \| Konsumentenverhalten \| Consumer behaviour \| Internet \| Online-Marketing \| Internet marketing

Extent:	1 online resource (xiv, 236 pages)
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-0-08-055667-3 ; 978-1-136-37927-7 ; 978-1-136-37931-4 ; 978-1-136-37932-1 ; 978-1-138-44089-0 ; 978-0-7506-8347-0
Other identifiers:	10.4324/9780080556673 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014499611