Marketing to subsistence consumers: Lessons from practice
| Year of publication: |
2010
|
|---|---|
| Authors: | Weidner, Kelly L. ; Rosa, José Antonio ; Viswanathan, Madhu |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 63.2010, 6, p. 559-570
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