Marketing in the Twilight Zone - Dual marketers often encounter unique dilemmas when trying to juggle products between individual consumers and business customers
| Year of publication: |
1998
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|---|---|
| Authors: | Biemans, Wim G. |
| Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 2226637. - Vol. 41.1998, 6, p. 69-76
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