Marketing Verde : Comparando o consumo de produtos ecológicos nas gerações X e Y
Carla Magalhães, Arminda Paço, Hugo Alonso, Marta Oliveira
| Alternative title: | Green marketing : comparing the consumption of ecological products of generations X and Y |
|---|---|
| Year of publication: |
2021
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| Authors: | Magalhães, Carla ; Paço, Arminda M. Finisterra do ; Alonso, Hugo ; Oliveira, Marta |
| Published in: |
Consumer behavior review : CBR. - Recife : Universidade Federal de Pernambuco, ISSN 2526-7884, ZDB-ID 2919711-9. - Vol. 5.2021, 3, p. 339-355
|
| Subject: | Marketing verde | Produtos ecológicos | Estímulos de marketing | Geração X | Geração Y |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | Portuguese |
| Notes: | Zusammenfassung in englischer Sprache |
| Other identifiers: | 10.51359/2526-7884.2021.250619 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012661188