Marketing With Blinders On - That's the net effect if you believe in the myths that marketing has generated. Here, two insiders challenge 10 of these cherished beliefs.
| Year of publication: |
1993
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|---|---|
| Authors: | Clancy, Kevin J. ; Shulman, Robert S. |
| Published in: |
Across the board. - New York, NY, ISSN 0147-1554, ZDB-ID 8623715. - Vol. 30.1993, 8, p. 33-39
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