Marketingkampagnen effizient managen : Methoden und Systeme - Effizienz durch IT-Unterstützung - Integration in das operative CRM
Thomas Dold ; Bernd Hoffmann ; Jörg Neumann
| Year of publication: |
2004 ; 1. Aufl.
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|---|---|
| Authors: | Dold, Thomas ; Hoffmann, Bernd ; Neumann, Jörg |
| Publisher: |
Wiesbaden : Vieweg |
| Subject: | Marketingmanagement | Werbekampagne | Managementinformationssystem |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XI, 229 S. : graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 3-528-05854-4 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004217433