Marketingkommunikation mit neuen Medien : zukunftsfähige Konzepte für den Mittelstand
von Marcus Pradel
| Year of publication: |
1997
|
|---|---|
| Authors: | Pradel, Marcus |
| Publisher: |
München : Beck |
| Subject: | Marketingmanagement | Marketing management | Kommunikation | Communication | Wissensgesellschaft | Knowledge society | Multimedia | Digitale Dienste | Web-based service | KMU | SME | Computerunterstützung | Computerized method | Deutschland | Germany |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [d-nb.info] |
| Extent: | XXX, 339 S. : Ill., graph. Darst Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 3-406-41931-3 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000964718