Marketplace lifestyles in an age of social media : theory and methods
Lynn R. Kahle and Pierre Valette-Florence
| Year of publication: |
2012
|
|---|---|
| Authors: | Kahle, Lynn R. ; Valette-Florence, Pierre |
| Publisher: |
Armonk, NY [u.a.] : M. E. Sharpe |
| Subject: | Marketing | Lebensstil | Lifestyle | Social Web | Social web | Soziale Software |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XVIII, 307 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 0-7656-2561-X ; 978-0-7656-2561-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013530608